In today's society, fashion has become a big part of many people's lives. Whether it be to presentable, to look fashionable, or to impress others. The fashion world has impacted how people carry themselves amongst the public. The fashion industry has been advocating activism in its own way. From the design, pattern, wording, etc. They have been subsequently implementing activism as a part of their branding to show that they care. NOAH is a fashion brand that was created by Brendon Babenzien, he sought out a way to conservatively fight against different injustices within the fashion world. He wanted to use fashion as a form of activism that would spread a message of awareness among the public. NOAH is a worldwide fashion company that can be located in New York, London, Japan, etc. They have used activism in their clothing to highlight what is going on in the world, especially during the events that have occurred within the last few months. “rage at injustice, a positive mental attitude aimed towards a better world, frustration that we can’t get to it fast enough, and a need to express all of that with complete freedom”. Noah uses a punk rock aesthetic in order to comply with society's imperfections, but also to fit their opposite comformative styles.
This is a piece of clothing from NOAH where they used Fish Bones (Rock Band) style to display their form of activism.
https://www.trendhunter.com/trends/rock-band-fishbone
https://noahny.com/pages/about
A fashion company that can comply with NOAH's vision of fighting against injustices is Yomango. Yomango is a fashion brand company that is based in Barcelona, Spain in 2002. Yomango is a fashion that stole clothes from inside clothing stores and wore them back inside the store as a form of activism. They were considered informants of the community that directed their practices towards social disobedience. The shoplifting that was committed was looked at as tactics towards redistribution of wealth and re-appropriation. Re-appropriation was a form of direct action characterized by theft of resources from the rich to the poor. Yomango was also connected to the European movement that was against labor and social instability.
https://www.youtube.com/watch?v=83q5oTboSm0&t=96s
Another brand that has recently made a stand against the injustices of America, is Tommy Hilfiger. It is quite unbelievable, but they have made their voice be heard and have also publicly stood up against the injustices that have tainted the nation with its multi-cultural inhabitants. Like many other fashion brands, they have openly addressed their concerns for the nation all across social media. "It shouldn’t have taken us this long, but today we are raising our voice and standing in solidarity to the fight against racism, white supremacy, and the historic oppression of Black Americans and ALL minorities who experience discrimination". They have made multiple donations towards the fight against social injustices. They also made major changes within their industry to accommodate society and the events that have occurred. "When the third edition of our Fashion Frontier Challenge returns at the end of this year, we will be evolving the platform to identify and support minority entrepreneurs who aim to create a more inclusive fashion landscape".
https://www.instagram.com/p/CA3kyrLBU_s/?utm_source=ig_embed
https://www.instagram.com/tv/CNXz9WDJB27/?utm_source=ig_web_copy_link
The image is from Tommy Hilfigers's Moving Forward Together campaign
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