Quotes:
1) "To photograph is to appropriate the thing being photographed"
2) "To collect photographs is to collect the world."
3) "The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy that will then justify her loving herself."
4) "One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her for the price of the product."
Photography captures unique and real moments. Photography is important because it allows people to see the world from different perspective. I chose this picture because it shows two different ways of seeing life, black and white or colors, it represents the meaning of photography but it also represents the reality in publicity because they want to make you think that your black and white world cannot have colors unless you buy their products. Life consists in bad and good things, and photography can capture both of them. This is where photography and publicity relates, because photography captures the real meneaing of publicity, which is not to make people feel better, but to use their insecurities to get them to buy their products. Photography captures the bad and the good things in life.
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